We give jeans a longer life!
We want to help consumers adapt a sustainable mindset and make conscious choices contributing to a better world. Our business concept is to create sustainable and durable jeans for children, contributing to decreased environmental impact. Our goal is not to sell as many jeans as possible – we want each pair of jeans to be worn as many times as possible!
Reduced environmental impact
By doubling the lifespan of a garment, the environmental impact is reduced by 49%. That's why we collect broken children's jeans and create a circular sustainable flow. We reinforce the jeans with Cordura® on the knees and extend them with a specially designed solution. It gives the jeans not only one extra life - but several!
There are millions of jeans in the world that deserve an extra life. We collaborate with Swedish brands.
Fore more information, please contact us on [email protected]